Director – M Moser Associates (Interview PART-1)
Sabina Reddy, an architect with a decorated career at the forefront of innovation in this industry. She graced us with valuable knowledge and insights into her career that have defined the modern landscape of architecture in India. She started her practice in Delhi, where she worked for a year and then moved abroad to gain more exposure. She was brought up in Delhi, and her parents shifted to Hyderabad where she began to explore her inspiration to become an architect.
She joined a company in Bombay during the early stages of her career, and began working on corporate interiors. A company called RSP took notice of her efforts and got her onboard. She spent ten years evolving with the trends and designs of architecture in various parts of the country. She later joined Moser, as an experienced architect who helped set up their South India office and got into the flow of embracing true leadership.
As we exchanged ideas, Sabina shared some powerful messages for the fraternity and we delved into the brilliant mind that has continued to excel at project quality and impeccable ideation in every level of the industry. She shared her life story with the enthusiasm that inspired us instantly.
“It was in Modern School-Delhi and I was very sure that I wanted to be an architect, so I used to take half the class to visit Architecture College. I was trying to inspire everybody to become architects. You know we used to go to the school of Architecture, a whole lot of us students. Unfortunately, there were very few girls, for the people that wanted to do architectural engineering. There was one section and in that there were only four girls. All the girls otherwise were in Commerce or in some Biology wing or somewhere else. Hence, very few architects came out of it, but I used to take a whole troop to the architecture colleges since the 9th class, every year we would visit. As I began to pursue my ambition, I realized more and more about the industry.
I think the main philosophy was service to the client. How do you give the best possible service? Whether that is speed, or professional expertise or whether that is a cutting-edge design. But how do you deliver professional excellence? I have always approached clients with that approach and I win work and win a lot of trust. The clients know that as far as I am coming there is not trying to take any shortcuts or anything, you know you are trying to achieve the professional best.
I would say technology and collaboration spaces have made the whole process easier. It allows people to get together, it allows people to innovate. So, it is the ability to create these collaborative spaces, as well as the technology that exists inside these collaboration spaces, in which people are able to talk to their colleagues abroad or talk amongst themselves, ideate and create some of the best solutions for the project that they work on.”
Sabina then explored the life of an architect, and how clients were the top priority. She shed light on the importance of understanding the clients, in line with the industry’s best practices. She shared insights on the workflow that has helped her achieve the best results consistently.
“One of the top challenges I’ve faced is the alignment to get the client to understand the industry. What is the reality of the construction industry in India, and how do we deal with that?
You will have a lot of clients who say you can finish this project in two months, you can finish this project in three months. How do you explain to them that quality, the state of construction and get that alignment so that you are on the same page to deliver the best quality? That is talking from a workwise challenge.
You know for a long time being a woman entrepreneur, I never even thought there is anything as a challenge especially as being a woman. There was a seminar recently where they wanted all the women to get together and they were describing their challenges and I said, you know I never believed there were challenges and I look back. Yes, there were challenges, you have to work, pretty much harder than you have ever to achieve good results. You have to really prove yourself before your bosses saw you in the same light. So, you have to go that extra mile. I think it is the ability to explain to people the on-ground situations, maybe walk them through some things and have that ability to really get them to understand what the industry in India is today. By bringing a project into perspective, we can truly assess and analyse the industry and thus create solutions that will reveal immense satisfaction for a client’s project.”
Her charismatic words were befitting for the rapidly advancing industry that has shaped Sabina into one of the most renowned and decorated architects in the world. She dedicates her achievements in the industry to hard work and perseverance. To be continued. >>.