Gurpreet Shah
Principal Architect and Urban designer at Creative Group LLP New Delhi (Interview Part -1)

Gurpreet Shah, a distinguished Principal Architect and Urban Designer at Creative Group LLP, is one such luminary whose work has redefined the architectural design with a career spanning over decades. 

Mr. Shah has not only shaped physical spaces but has also influenced the way we perceive and interact with our environment. His projects seamlessly blend functionality with aesthetics, creating spaces that are not only visually stunning but also deeply meaningful. 

He believes in creating spaces that not only serve the needs of today but also anticipate the challenges of tomorrow. His vision has earned him accolades and admiration from peers and professionals alike.

In this editorial, ‘The Best Creators’ explored his design philosophy, his innovative approach to urban planning, and his vision for the future of architecture. Join us as we uncover the brilliance of a visionary architect whose work continues to shape the world around us.

Professional Journey: A Brief

Mr. Shah stated about his professional journey in brief, since earning my Bachelor of Architecture from SSAA, Delhi in 2001, I have been on an enriching journey in architecture and urban design. After completing my Master of Science in Architecture and Urban Design from GSAPP, Columbia University in 2004, where I also served as a Teaching Assistant, I returned to India to join Creative Group, New Delhi.

He continues, as Principal Architect at Creative Group, I have led numerous projects, with a focus on sustainable infrastructure designs. Notably, in 2012, our team achieved a significant

milestone by successfully completing the Modernization of Chennai Airport. 

Moreover, spearheading the design and execution of the Kartarpur Landport Terminal at Dera Baba Nanak, inaugurated by Shri Narendra Modi in November 2019, was a deeply rewarding experience. This project, facilitating pilgrimage between India and Pakistan, stands as a testament to our commitment to creating impactful and sustainable infrastructure.

Throughout my career, I have remained dedicated to pushing the boundaries of sustainable architecture and urban design. Our projects, including winning designs for Airport Terminals in Vadodara, Raipur, and Goa, as well as the Metro Station at Chennai Airport, reflect this commitment. My passion for sustainable, innovative design continues to drive our success in national and international design competitions.

I Worked with Several Core Philosophies being a Professional

As a seasoned professional in the architecture and interior design industry, Mr. Gurpreet wrecked with several core philosophies which are underpin his approach to design and leadership:

  • Sustainability: At the heart of my design philosophy lies a deep commitment to sustainability. I believe that architecture should not only meet the needs of the present but also safeguard the resources and environment for future generations. This entails integrating green building principles, energy efficiency, and eco-friendly materials into every project to minimize environmental impact.
  • Innovation: I firmly believe in the power of innovation to drive positive change in the built environment. Embracing new technologies, materials, and methodologies allows us to push the boundaries of design and create spaces that are not only functional but also transformative. Innovation enables us to solve complex challenges creatively and deliver exceptional results for our clients.
  • User-Centric Design: Central to my design philosophy is a deep understanding of the end-users’ needs and aspirations. I believe that architecture should enhance the human experience by creating spaces that are intuitive, inclusive, and responsive to users’ preferences. By prioritizing user-centric design principles, we can ensure that our projects resonate with people on a personal level and enrich their lives.
  • Contextual Sensitivity: Every site has its unique context, history, and cultural significance. I advocate for a contextual approach to design, where each project responds harmoniously to its surroundings while also celebrating its distinct identity. By respecting the context and embracing local vernacular architecture, we can create buildings and spaces that feel rooted in their place and time.
  • Collaboration: Collaboration lies at the heart of successful design projects. I believe in fostering a culture of collaboration within our team and with clients, consultants, and stakeholders. By bringing together diverse perspectives, expertise, and experiences, we can achieve more innovative solutions and deliver projects that exceed expectations.

These philosophies guide my work and shape the approach we take at Creative Group to create meaningful, sustainable, and inspiring environments.


Initiatives Reflect our Commitment to Driving Efficiency and Innovation

Gurpreet Shah explain about his several initiatives he took in his professional journey which have influenced the efficiency of both his organization and clients:

  • Integrated Design Processes: We’ve adopted integrated design processes that foster collaboration among architects, engineers, consultants, and clients from project inception. This approach ensures holistic problem-solving, reduces rework, and accelerate project timelines.
  • Technology Adoption: Embracing technology tools such as Building Information Modeling (BIM), virtual reality, and project management software has enhanced our efficiency. These tools streamline communication, improve coordination, and enable real-time decision-making, ultimately speeding up project delivery.
  • Sustainable Practices: Our commitment to sustainability extends beyond design principles to project execution. By incorporating sustainable construction practices and materials, we reduce waste, conserve resources, and reduce long-term operational costs for our clients.
  • Lean Construction Principles: We’ve integrated lean construction principles into our project management approach to minimize waste and optimize project schedules. By identifying and eliminating non-value-added activities, we enhance productivity and deliver projects more efficiently.
  • Client-Centric Approach: We prioritize understanding our clients’ goals, preferences, and constraints to tailor our services accordingly. By fostering transparent communication, managing expectations, and providing proactive solutions, we ensure client satisfaction and repeat business.
  • Continuous Learning and Improvement: We encourage a culture of continuous learning and improvement within our organization. Investing in professional development, staying abreast of industry trends, and soliciting feedback from stakeholders enable us to evolve and deliver increasingly efficient outcomes.
  • Risk Management Strategies: Implementing robust risk management strategies helps us anticipate and mitigate potential challenges before they impact project timelines or budgets. Proactive risk assessment and mitigation planning safeguard project success and client satisfaction.

Overall, these initiatives reflect our commitment to driving efficiency, innovation, and value for both our organization and our clients, resulting in successful project outcomes and long-term partnerships.

Encourage Embracing Contextual Sensitivity and Continuous Learning

Mr Shah wants to pass on some valuable learnings to others in the architecture and interior design segment which involves emphasizing sustainability, innovation, and user-centric design. Encourage embracing contextual sensitivity, effective collaboration, and continuous learning.

Responsible practices, prioritizing integrity and social responsibility. By promoting all these principles, we can foster a community of professionals committed to excellence and positive impact in the built environment.

Embarking on a Journey to Transform Remote and Challenging Landscapes

Mr Gurpreet shared some top challenges which he faced during his professional career that I was embarking on a journey to transform remote and challenging landscapes into architectural marvels that seamlessly blend tradition with innovation. 

Our adventures led us to projects like Agartala Airport and the Kartarpur Corridor, where we faced rugged terrains, limited resources, and stringent regulations. Undeterred, we embarked on meticulous planning, leveraging technology and modular construction techniques to overcome logistical hurdles and bring our vision to life. 

Amidst the wilderness, we discovered hidden treasures of local craftsmanship, which inspired us to infuse sustainable materials and traditional art forms into our designs. Our tale took a new turn as we ventured into Gwalior, where the Rajmata Vijayaraje Scindia Terminal awaited its transformation.

Here, we embarked on a journey to honor the region’s rich heritage by marrying sustainable architecture with timeless craftsmanship. Through collaborative efforts with skilled artisans and deep reverence for tradition, we crafted an architectural masterpiece that not only captivates the eye but also stands as a testament to our commitment to preserving cultural legacy. In the end, our journey taught us that every challenge is an opportunity for innovation, and every landscape tells a story waiting to be unveiled through thoughtful design and unwavering determination.

Safety and Security Measures are Rigorously Addressed to Protect Travelers and Infrastructure

Mr. Shah listed some of the pointers about the client’s wish that when I was designing national infrastructure such as airports, ICPs (Integrated Check Posts), and railway stations, our clients prioritize several key factors that serve the nation and its people. 

  • Firstly, functionality and efficiency are paramount, ensuring smooth operations and seamless passenger experiences. 
  • Safety and security measures are rigorously addressed to safeguard travelers and infrastructure alike. 
  • Sustainability is increasingly a priority, with clients seeking environmentally friendly solutions to minimize the ecological footprint of these vital facilities. 

Additionally, aesthetics plays a crucial role, as national infrastructure often serves as a gateway to the country, reflecting its identity and values. Ultimately, our clients seek designs that not only meet functional requirements but also contribute to the nation’s development, prosperity, and global standing. 

I am Updated with New Design and Trends by Embracing a Multifaceted Approach to Learning

Mr Gurpreet Shah shared his mantra for staying updated on new trends and designs. He said, It is essential to be updated in the ever-evolving field of architecture and design. To ensure I remain abreast of the latest developments, I employ several strategies. 

Firstly, I actively engage in continuous learning through attending industry conferences, seminars, and workshops. These events provide valuable insights into emerging trends, technologies, and best practices. 

Secondly, I regularly participate in professional networking events and forums, connecting with peers and thought leaders to exchange ideas and stay informed. Leveraging online resources such as design publications, blogs, and social media platforms allows me to access a wealth of information and inspiration from around the globe. 

Moreover, I prioritize ongoing research and exploration, delving into diverse disciplines ranging from art and culture to technology and sustainability. By embracing a multifaceted approach to learning, I ensure that my designs remain innovative, relevant, and reflective of the evolving needs and aspirations of society.

To be continued>>>