Sapna Aggarwal
Founder at Ansa Interiors (Interview Part 1)

Sapna Agarwal is a pioneer in the world of architecture. This blog is based on an interview conducted by the Best Creators, which contextualize design and design practice. Sapna, an interior designer, was quizzed on a variety of topics in order to learn more about the people behind this incredible industry. The recorded pointers were an eye-opening experience that was meant to be shared with the fraternity so that everyone may learn and develop from one another’s experiences. In a creative-driven business, Sapna embodied the ever-evolving nature of thought.

Journey so far

She’s looked into every trade because she was already interested in learning about this. She is a curious individual. She recalls being quite inventive with her assignments, whether it was with my book or the covers of my notebooks. She has had offers from gymnastics, swimming, commercial arts, playing music, studying for medical tests, and even learning paragliding since she graduated from high school and college.

She is usually eager to try new things and learn new things rapidly. When it came to competitions, though, she ended up saying no because it was just her personality. She’d just walk away since she wasn’t interested any longer. She pursued an interior design diploma after graduating. And this was the turning point of her life. She simply knew she had to do it. She enjoyed doing and continues to enjoy it even after two years of design diploma. As a result, the journey’s humble beginning has led us to where we are now, as it always does.

Top philosophies being an expert practice in the field of design

She loves herself and this is one philosophy that propel her career forward.  Apart from that, she has a winning attitude, a determination to perform better, an industrious disposition, and the ability to create learning skills, possibly because she believes creativity is a very subtle rate because creativity can transform and it’s not very deep root in a soul. It’s not something that a person may be able to acquire. She has a very detail-oriented nature. She would pay attention to everything when she enters into our room. So even when she listens to people, she always read between the lines she would not come up conversation taking what the other people would have come out with. Her perspective differs significantly from those of others. Because interior design is also a business, we will be able to survive in this market even if we are not professionals. A designer’s capacity to multitask and learn about many design trends is something that is always required of them.

Learning to pass on to the people aspiring in the industry
 

When we talk of design assets, we are merely toughing the surface. So, let’s not get into design assets right now. Let’s have a conversation about life here. She believes that life follows its own path. And she’s still a fantastic sailor. Every time the wave came crashing down, she grew stronger and stronger.

When she was a kid, she wrote down a poem and she copied this poem from a very known author. And since then, it is there in front of her eyes and bed always. She truly believes that when things go wrong, when the road, you project seems all when they are low and the depths are high and you want to smile, but you have to sign when care is pressing you down a bit rest, if you must, but don’t you quit’ she summarizes this entirely.  She reads and writes lots of articles and magazines.

Some initiatives which impacted the efficiency of the organization and your clients
 

She is a deep thinker who does not believe in exaggerating her sessions, which occur every 15 days. This is for all departments. She firmly thinks that without learning, there can be no growth. So, learning inculcates in all culture all the time. And it’s not just about the organization, it’s also about the site.

Design has four stages- preparation, incubation, elimination, and verification. So there has to be a process, one two answers. Ideas are always a solution to our problem.  Preparation, incubation, elimination, and verification are the four stages of design. As a result, there must be a procedure, one two answers. Our problems are always solved by ideas. Allowing our mind to think or work on a problem this stage is incubation.  So, you start working towards a direction word. So, I would say have a lot of SOPs learning. In our company, we have a lot of procedures to follow. So, if we feel organized, and our organization is organized, the procedure will appear to be a piece of cake. As far as we can tell, we’ll be burying our heads in a heap of garbage that leads nowhere. As a result, we constantly improve our SOPs based on feedback from vendors, team members, and clients.

Factors that your clients look at when you design this space
 

Every site has an aura.  How we feel about a room when we first walk in reveals a lot about it. Do we truly feel happy, loved, and invited, or do we have a strong desire to leave that place? To a large extent, this emotion can be generated through design and functioning, but it actually transcends beyond those bounds. It’s not just about design or functionality, which has been highlighted in every book of interiors but it goes beyond that. So, the design and execution process have a role to play, but it isn’t everything. When any space is designed, the client in itself will feel it with all five senses, decide the sounds, smell, touch, feel, and taste. This would tell the client how he feels about the area in the end. It’s not just about how the client sees our design; it’s also about how he feels about it. As designers, we must achieve this. It’s not only about making these things look nice and work well. It’s not about what the customer sees. It’s also about how the client feels when they really desire the area.
It’s not just about seeing or looking at functionality when it comes to designing. It’s more of a multi-sensory connection. When the brain would create a memory or probably a meaning out of it. So, it’s not just about that physical design, but it will be kind of create a mood that whole space will kind of create a mood or energy, which our brain perceives. But a lot of it is subconscious. We only look at design as a conscious element. A lot of it is subconscious, which tend to forget and only look at how it looks, how it functions. We tend to forget that the design also has a mind. We tend to merely look at the body and the environment, which are both part of the design, and forget that perception and cognition are also part of the design. So, the mind, body, and environment will all work together to create that experience. So, what a client really wants is an experience. He could simply be expressing his desire for a wonderful design, or he could simply be stating that he wants his house to appear like this. But he is really looking at an amazing experience. Designer has to understand all the three aspects and not just about designing and making it look beautiful.  The client may only say a few words, but it is our job to read between the lines.

To be Continued>>